Learn LinkedIn Marketing

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About Course

LinkedIn is the ‘social network’ for work. No matter what trade you are in; with LinkedIn, you can grow your network and connect with people who can bring you wonderful new opportunities.

In this course, we start from the very basics. We show you how to create a professional LinkedIn profile; how to connect with influential leaders in your industry; how to get noticed by them; how to grow your professional network; how to be noticed by your peers and how to establish a rapport that translates into results.

This course is targeted at beginners, but leads into intermediate-level topics. We guide you through the basic setup to negotiating the LinkedIn algorithm, to using the LinkedIn Pulse and even using LinkedIn advertising to get more sales and leads.

Do look at the course table of contents to get an idea of what you’ll learn.

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What Will You Learn?

  • Using LinkedIn for marketing
  • Setting up a great LinkedIn profile for success
  • Creating connections with important people
  • Establishing a noticeable public presence on LinkedIn

Course Content

Introduction

Getting Started with LinkedIn

Building your LinkedIn Profile

Build Your LinkedIn Network

Crafting content on LinkedIn

Marketing with Pages on LinkedIn

LinkedIn Groups

Managing Your Contacts

Messaging Your Leads

LinkedIn Advertising

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